Business promotions and marketing ideas sometimes elude small business owners, who are busy running and operating their businesses. This two-part article provides seven business promotions and marketing ideas to help small business owners. The first three are covered in part 1. The last four are covered in 7 Business Promotions And Marketing Ideas, Part 2.

The seven business promotions and marketing ideas are:

1. News Releases
2. Special Events
3. Networking
4. Flyers
5. Brochures
6. Direct Mail
7. Free and Inexpensive Ads

Business Promotions and Marketing Ideas - News Releases
Writing and publishing news releases is the first of these business promotions and marketing ideas.

Writing the release is the easy part. Publishing requires making the news release newsworthy. For this first of the seven business promotions and marketing ideas, the trick is to write a release that has real news value instead of one just bragging about the business.

Six types of news releases with news value 1) provide information to aid the media audience to do something better, 2) provide a local angle to a national or state news story, 3) ties to a holiday or special event, 4) announces a coming event, 5) provides information that is odd or amusing, 6) provides research that affect the audience.

Business Promotions and Marketing Ideas - Special Events
Special events provide a second of the seven business promotions and marketing ideas.

Special events are newsworthy and provide opportunities to get news coverage as well as opportunities to attract potential customers, but they require planning, preparing, coordinating, delegating and the time to do them all well.

For this reason, it’s best for a small business owner to work with other businesses or non-profit organizations, who can share the workload. For this one of the seven business promotions and marketing ideas to work well, it’s also vital that someone with special events experience coordinate the special event.

Business Promotions and Marketing Ideas - Networking
Networking provides the seventh of the seven business promotions and marketing ideas.

Networking is forming relationships with people within the small business owner’s target market, as well as other business owners, who may be candidates for cooperative promotions and marketing activities.

This requires that small business owners belong to organizations that their target markets and their potential business collaborators do. It requires attending the events that these people attend, participating in their discussions, and nurturing relationships with them.

For example, a local small business owner will want to join the local Chamber of Commerce. If the small business owner’s target market members go to church, the small business owner should go to church. If the target market is young families with school age children, the small business owner should participate in the Parent Teacher Association.

To learn about the other four business promotions and marketing ideas – flyers, brochures, direct mail, free and inexpensive ads, also see “7 Business Promotions And Marketing Ideas, Part 2.”

Submitted to GoArticles.com 3-13-08: 7 Business Promotions And Marketing Ideas, Part 1

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