Last Friday, my market segmentation post dealt with cultural expressions and leisure activities.
Today I want to discuss leisure activities some more and reveal my favorite ones.
My Leisure Activities
I like landscaping and home improvement. My husband, Jim, and I
spend many weekends in these “leisure” activities.
I put leisure in quote marks because these activities involve […]
Filed under: Business Market Segments, Market Segmentation by 
Linda (Who am I?)
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A final consideration in determining the criteria necessary for a market segment is how you define a market segment.
Definitions Vary
Many marketing experts define a market segment like a target market. So when they refer to a market segment, they mean the target market for a specific campaign.
I use slightly different terminology that comes from […]
Filed under: Market Segments by Linda (Who am I?)
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Latino medical marketing is the subject of my brand new site. And although I hardly ever do two posts in one day, I just couldn’t wait to tell you about it. It’s called Hispanic Latino Medical Marketing with a .com suffice.
Although targeted to physicians, anyone interested in marketing to Hispanics and Latinos will find it […]
Filed under: Market Segments by Linda (Who am I?)
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This is my third post on the criteria necessary for a market segment
A Market Segment Must Be Potential Customers.
The market segment that you select to target must contain the people that you believe are most likely to buy your products or services.
A Market Segment Must Be Large Enough To Turn A Profit
It must also […]
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If you are following my posts on criteria necessary for a market segment, this is the second one. It relates to:
assuring that you can reach the market segment and
that the people in it will take your desired actions.
You can reach the market segment:
• through media that its members use,
• with […]
Filed under: Market Segments by Linda (Who am I?)
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