Want a free tool that enables you to buy ads on sites that reach your target market? Well Google is getting ready to provide you one – Google Ad Planner.
I just learned about Google Ad Planner and conducted some online research. I believe it to be a great asset to small business owners like […]
Start-up funds for a new business is precious. When you start a business you need to allocate only a proportion of your start-up funds to inventory. You’ll need to reserve a proportion of your start-up funds for marketing, overhead and other expenses.
How Much Of Your Start-up Funds Should You Spend On Inventory?
There […]
Personas are a type of qualitative target market research that you may find mentioned on marketing blogs and sites.
Many businesses use personas as a way of visualizing potential customers in order to be market to them. Personas serve the same purpose as target market research, but each has advantages and disadvantages.
Advantages of Personas Compared […]
If you’re an Internet marketer, you need to know your target market. But this can be especially difficult for Internet marketers.Market segmentation can give you vital information about your target market.
Trying to market on the Internet without knowing who your target market members are, is like shooting blindfolded with a bouncing target.
Unfortunately, many Internet […]
Are you making false assumptions about your target market members?
We often assume that other people think as we do and from the same level of experience and information. But this false assumption can result in lost sales and damaged relationships.
A Story
Let me demonstrate some potential pitfalls with a story about my daughter when […]
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