Market segmentation works for any country. But to cross borders, market segmentation requires that the specific information on market segments for each country be substituted for the United States market segments.

In other words, market segmentation research works for all nations, but the details and characteristics by segments will change, sometimes drastically.

Therefore, anyone from another nation wanting to use market segmentation research needs to conduct secondary and/or primary research to determine characteristics by demographic segments specific to markets in that nation.

As the world gets smaller through mass media, the Internet, and international and intercontinental travel, characteristics for some demographic segments will become more similar across nations. However, there is presently no universal market segmentation that crosses borders intact.

If you are from a nation other than the USA, you cannot generalize the details in the market segments discussed on this blog, or the research in Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Market.

You can get a free report that provides enough information for you to understand how the market segmentation works in general. Just complete the form below:

But if you’re not marketing to people in the USA, you’ll need to substitute market segment details specific to your target nation.

If you are interested in adapting my process and information products to another nation with rights to sell my process and market segmentation information with your national details, email me by clicking on the email button in the footer on any page on my Strategic Market Segmentation site.

If you are not from the USA, but want to market to USA markets, don’t miss Market Segmentation in the United States.

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Posted 3-21-08: Global Market Segmentation

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Category: Market Segmentation

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