Market Segmentation: Small Business Marketing

Market segmentation can improve your small business marketing and help you to avoid wasting you small business marketing resources.
A thorough discussion of wasting your small business marketing resources are covered in my article, Three Mistakes That Waste Small Business Marketing Resources. If you came to my blog because you read this article or […]

Market Segmentation and Why Small Business Owners Need It

Market segmentation can help you, as a small business owner to identify your target market and discover the best appeals for marketing.

Most small business owners need help with everything marketing - from choosing a name and logo as a brand for their business, to marketing ideas, to what is and isn’t ethical marketing. Yet, the […]