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markcamplus

Stir Up A Great Marketing Mix
For Your Target Market

Hi,

Yes, marketing your small business successfully requires a mix of tactics. But those tactics have to be selected and designed to capture your target market members’ attention, to deliver an effective message, and to produce a desired action.

This requires knowing your market, doing research on your competition and systematically planning the tactics that will most effectively reach and persuade your target market members’ to take an action that is in their and your business’ best interests.

By now you understand that in order to promote your business, an integrated marketing campaign is absolutely crucial. This requires portraying a clear and consistent message about your business or product, while illustrating its distinguishing characteristic.

That’s what the “plus” in this package adds to the Marketing Plan and Campaign Research package:

  • A  competition analysis to determine your distinguishing characteristic and details on how to market your product or business to beat your competitors,

  • Completed tactics developed specifically for your target market that provide a clear and consistent message, and appeals to your target market members enough to get them to take the desired action.

Good Products Don't Sell Themselves.

Remember This Or You Are Doomed.


 

What company invented both the CD player and the VCR? Sony? No, Phillips...but you didn’t know that because their leadership thought these products would sell themselves. They didn’t sell themselves. So a competitor that out marketed them got market share that should have gone to Phillips.


Don't Let This Happen To You!


What is it that makes your product or business stand out? What is different than what your competitors are doing? Is it different, does it even need to be?

The only way you can answer these questions is through research on your competition. Do you know how to gather information about your competitors?

Do you even know who your competitors really are? If you own a video rental business in a small town, are your competitors just other video rental services. No, the local movie, television, pool halls and night clubs, and even local high school sporting events are also your competitors.

Because you are in the entertainment business, all other organizations that offer entertainment are your competitors. Of course some will be more appropriate for your target market than others. Is yours the most appropriate for your target market? What makes it so?

If you’re not sure or just have a feeling about it, I can find out for you and help you to out-market them, stealing some of their customers for your business.

Then I’ll develop five tactics that you can actually use to get the desired action from people in your target market. And all the tactics will reinforce one another, leading to your goal.

  • If a news story in your local newspaper will reach your target market and deliver your key message, I’ll write the release, give you a digital copy of it so you can print it on your own letterhead and deliver it to your local newspaper. I’ll even tell you how to approach the newspaper editor.

  • If a brochure fits with your campaign, I’ll write the copy and design the brochure. You’ll get it camera-ready so all you have to do is get bids from printers take the best bid, have the number you need printed and distributed. I’ll even tell you how to work with your printer and get it distributed to your target market.

  • If a special event is what your campaign needs to be successful. I’ll plan the special event in detail so you know just what to do to pull it off successfully. I’ll even provide tips for making the day of the event go smoothly.

    Your tactics will be selected specifically for your target market, your business and your goal. The possibilities are too many to mention here, but you get the idea. I’ll provide what you need to make your campaign a success.

 

Marketing Campaign With
Completed Tactics
And Competition Analysis
Package

 

Here’s what this package includes:

  • The same research as the Marketing Campaign Research package, plus a competition analysis and five completed tactics,
  • Four hours of phone consultation
  • A 20-page marketing campaign with competition analysis and five ready-to-use tactics.
  • A  hard-cover copy of Strategic Publications: Designing for Target Publics mailed to you free.

If You Have Ever Hired Marketing Work Done,
You’ll Be Amazed At What A Good Deal This Is.

Don’t take my word for it. Just get online search for marketing agencies or companies or telephone local marketing agencies. Use the details for the items included in this program and ask for a bid.

Some won’t even give you a bid without meeting with you and taking your precious time to sell you on their far more expensive, but otherwise comparable work. In fact, you can expect to pay more than the price of this package just for having one brochure done.

Truthfully, I’m not sure how long I’ll be able to do this much work for just $5000. I offer it now because I want to help small business owners, who can’t otherwise afford quality marketing products.

If you want to get in on this deal, email or telephone me today. An email link and my telephone number are provided in the box below.

Just click on the contact button in the footer below, and I or one of my staff members will contact you soon. Or to talk to me immediately, telephone me at the number in the footer. I'm always available 8-5 Central time, Mondays through Fridays, and often in the evenings as well.

Copyright - Best Books Plus, Inc.: Strategic Market Segmentation

 

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