• Sell Arab Americans more of the kinds of products and services they want by discovering how and on what, they spend their money.
• More successfully relate to Arab Americans by understanding their values, attitudes, and concerns.
• Create effective messages and deliver your messages through media that will reach Arab Americans by discovering the most effective media to reach them and the type of information that will best appeal to them.
• Market effectively to Arab Americans as a whole and to smaller niches by discovering differences by gender and age.
• Discover even more ways to improve your marketing by determining addition characteristics of Arab Americans.

If your target market includes Arab Americans, you must know the truth about them. Three million Arabs are Americans. They came to America to escape political injustice and to seek economic opportunities. They have demonstrated their loyalty and courage to this nation through many decades.

Plus they have qualities that, as a business owner, you will want to consider for your target market.

Arab Americans represent one of the nation's wealthiest and most politically powerful minority groups. Their average household income exceeds national medians by 18 percent. Almost 90 percent are registered voters, compared to 62 percent of the total population. Plus they support candidates and run for offices themselves.

You need to know how this target market differs internally. They differ by national origin, the time when they came to the USA, and by religion. Unlike the stereotype, only 23 percent of Arab Americans are Muslim.

So how do you get good solid information on the Arab American target market?

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