• Sell College Students more of the kinds of products and services they want by discovering how and on what, they spend their money.
• More successfully relate to College Students by understanding their values, attitudes, and concerns.
• Create effective messages and deliver your messages through media that will reach College Students by discovering the most effective media to reach them and the type of information that will best appeal to them.
• Market effectively to College Students as a whole and to smaller niches by discovering differences by gender and age.
• Discover even more ways to improve your marketing by determining addition characteristics of College Students.

If your target market is college students, you need to learn how college students differ from other college-age youth. If you sell a product or service to college students or have a business in a university town, you will probably include them as a target market for many of your promotions.

The College Student target market differs from their peers by:

• Most of its members are in the middle class.
• They are more conservative.
• They are, in some ways, more independent.

Still college students share many characteristics with their peers. As Generation Y members, major concerns of this target market include personal dilemmas, autonomy, conformity, pragmatism and intimacy.

Colllege students value television, friends, education, intelligence, monogamy, family, tradition, ritual, individuality and uniqueness.

The college student target market is composed of early adopters, especially for technical products. They often buy over the Internet after comparison shopping with at least three sites. They like romance products such as perfume and flowers.

Most college students earn their own spending money and some of their expenses. Working results in most college students spending longer time in college than the traditional four years.

YES! I want to read the College Students Target Market Profile right now.

I understand that my credit card will be charged $7.00 for the College Students Profile. I also understand that my order is guaranteed as follows: If within 30 days, I am dissatisfied with College Students Profile in any way, my refund request will be honored.