• Sell Generation Xers more of the kinds of products and services they want by discovering how and on what, they spend their money.
• More successfully relate to Generation Xers by understanding their values, attitudes, and concerns.
• Create effective messages and deliver your messages through media that will reach Generation Xers by discovering the most effective media to reach them and the type of information that will best appeal to them.
• Market effectively to Generation Xers as a whole and to smaller niches by discovering differences by gender and age.
• Discover even more ways to improve your marketing by determining addition characteristics of Generation Xers.

The Generation X target market has confused and dismayed marketers since Generation X members were young. As late as Oct. - Nov. 2007, marketing executives from across the USA ranked Generation X the second most important demographic segment that marketers must know. It came in just one point behind the demographic segment ranked most important, Baby Boomers.

Part of the problem in marketing successfully to this target market is that Generation Xers think differently than any generation before them. They are more like the World War II Generation than like Boomers. But they think differently than either:

• They think for themselves.
• They don't trust the mass media.
• They don't respect people just because they have "important" jobs.

In fact, this generation has rejected and ran from "jobs" more than any generation alive today. As a result, they are starting their own businesses in droves and are rebuilding America in the process.

As a target market, Generation X is small. The Baby Boomer and Y generations are much larger. And Generation X members' independence and entrepreneurship makes them a difficult target market.

It's hard to reach this target market with advertising, especially mass media advertising. Generation X members started viral marketing, and they trust what their friends say about a product much more than they trust marketing messages. Outside of word of mouth and viral promotions, the best way to get your marketing to them is through stories and music.

If your target market includes Generation X, you need to know as much as possible about its members or:

YES! I want to read the Generation X Target Market Profile right now.

I understand that my credit card will be charged $7.00 for the Generation X Profile. I also understand that my order is guaranteed as follows: If within 30 days, I am dissatisfied with Baby Boomers Profile in any way, my refund request will be honored.