• Sell Investors more of the kinds of products and services they want by discovering how and on what, they spend their money.
• More successfully relate to Investors by understanding their values, attitudes, and concerns.
• Create effective messages and deliver your messages through media that will reach Investors by discovering the most effective media to reach them and the type of information that will best appeal to them.
• Market effectively to Investors as a whole and to smaller niches by discovering differences by gender and age.
• Discover even more ways to improve your marketing by determining addition characteristics of Investors.

Your target market should include investors if you plan to go public in the future, or if you are need private investors. For this target market, you need to know how investors differ.

Investors can be divided into two main categories: Those from the upper class who make their own investment decisions, and those in the middle class. Middle class investors generally don't make their own investment decisions. Instead pension plans, portfolio managers and bankers make their investment decisions.

If your target market is upper class investors, you should know that they live throughout the USA, and many live in rural areas. Almost 73 percent of them consult annual reports when making investments; 61 percent read quarterly reports, and 25 percent listen to speeches by company officers. These represent the best media to reach a target market of upper class investors for your business.

If your target market is middle class investors. you must consider how their investment representative make decisions. They consult annual reports, read financial statements, operational reviews, and shareholder letters.

The best way to market to investors is to talk their language of money and finances. That's what dominates their work and overshadows their family.

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