• Sell Native Americans more of the kinds of products and services they want by discovering how and on what, they spend their money.
• More successfully relate to Native Americans by understanding their values, attitudes, and concerns.
• Create effective messages and deliver your messages through media that will reach Native Americans by discovering the most effective media to reach them and the type of information that will best appeal to them.
• Market effectively to Native Americans as a whole and to smaller niches by discovering differences by gender and age.
• Discover even more ways to improve your marketing by determining addition characteristics of Native Americans.

The Native American Market has traditionally been small and diverse with low incomes, so most marketers have ignored it. But their population and economic growth is now attracting large and small business' attention.

Native Americans are a growing population with 4.1 million multiracial Native Americans and more than 7 million with some Native American ancestry. Thus, it's size warrants target market status for many businesses.

Reservation-based casinos and gaming activities make up a $5 billion industry that has brought wealth to reservation members who formerly lived in poverty. Some earn six-figure incomes for every tribe member.

However, Native Americans differ considerably by tribe so marketing messages must consider unique values, needs, and preferences by tribes.

So how do you get good solid information on the Native American target market?

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