• Sell Retirees more of the kinds of products and services they want by discovering how and on what, they spend their money.
• More successfully relate to Retirees by understanding their values, attitudes, and concerns.
• Create effective messages and deliver your messages through media that will reach Retirees by discovering the most effective media to reach them and the type of information that will best appeal to them.
• Market effectively to Retirees as a whole and to smaller niches by discovering differences by gender and age.
• Discover even more ways to improve your marketing by determining addition characteristics of Retirees.

If your target market is retirees, you have to realize how they are changing.

The retiree target market is changing in size. Retirees comprise an eighth of all Americans and their numbers are expected to double in the next 30 years.

However more is changing in this target market than the numbers. Retirees and retirement is changing, and as Boomers hit their retirement years, the changes will escalate.

The retiree target market is also changing by education, income and attitudes. Today's retiring Americans are better educated, have greater economic resources and more diverse attitudes, experiences, and expectations.

In fact, most are not actually retiring at all. Instead they are starting new businesses, going to college, volunteering in worthy causes, or working part-time. Still they have more freedom and are making new choices.

The retiree target market is one of few that you can reach through the mass media: 71 percent read a newspaper on a daily basis; 33 percent watch five or more hours of television daily, and 19 percent shop online with most of them purchasing.

If retirees are your target market, you must consider differences between WWII and Boomers to target retirees effectively.

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