• Sell University Faculty more of the kinds of products and services they want by discovering how and on what, they spend their money.
• More successfully relate to University Faculty by understanding their values, attitudes, and concerns.
• Create effective messages and deliver your messages through media that will reach University Faculty by discovering the most effective media to reach them and the type of information that will best appeal to them.
• Market effectively to University Faculty as a whole and to smaller niches by discovering differences by gender and age.
• Discover even more ways to improve your marketing by determining addition characteristics of University Faculty.

Your target market will include university faculty if you sell products specifically to university faculty members, or if you just have a business in a university town. Either way, you need to know faculty members characteristics in order to sell and relate to them effectively.

Some of this target market's characteristics relate to selling to them include:

• being middle class,
• having high resources, and
• spending on good, quality products.

Other characteristics for this target market of university faculty members include their politically leanings and attitudes about finances.

Politically, most university faculty members describe themselves as either liberal (39.6%) or "middle of the road" 37.2%). Less than a fifth (17.6%) describe themselves as conservative.

Financially, this target market is more complex. Most university faculty do not choose their occupation for financial rewards because they can generally make more money practicing their profession than they can teaching. However, through the years, the results of that choice forces them to consider finances more. They have to rear and educate their children, plan for retirement and everything that their non-academic friends do, but on a smaller income.

To get more information about marketing and relating to university faculty members as a target market:

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