• Sell Upper Class more of the kinds of products and services they want by discovering how and on what, they spend their money.
• More successfully relate to Upper Class by understanding their values, attitudes, and concerns.
• Create effective messages and deliver your messages through media that will reach Upper Class by discovering the most effective media to reach them and the type of information that will best appeal to them.
• Market effectively to Upper Class as a whole and to smaller niches by discovering differences by gender and age.
• Discover even more ways to improve your marketing by determining addition characteristics of Upper Class.

If your target market is the upper class, but you are not a member of the upper class, you must realize how upper class members differ from middle class Americans.

The upper class comprises less than three percent of the USA population and can be divided into two groups. Those who earn $5 million or more annually and those who earn between $1.4 and $5 million. Together these two groups own more than 40 percent of all USA wealth. But if you target market the upper class, you need to understand its members.

Instead of working for a living, most in the upper class live off their investments. However, some in the lower-upper group work as prestigious doctors and lawyers or well-paid sports and entertainment celebrities.

Like the middle class, upper class members value homes and families, but members of the upper class target market often have two to three homes with few children.

The upper-upper class tends to be more conservative consumers than the lower-upper class. The former spend more on services than products, while the latter spend on luxury items to demonstrate their wealth and status. They comprise the better target market for products.

Unless, you are a member of the upper class, it 's difficult to sell successfully to this target market. Upper-upper class members keep their money within the upper class, except for paying servants. Lower-upper class members are more likely to spend outside of the upper class, but they buy from businesses with prestige and influence. Unless you are in the upper class or have a prestigious and influential business, you'll find this target market difficult.

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